?From the great beyond into the present? ? an interview with Jo Lendle

Hanser publisher Jo Lendle talks about gentle adjustments of languages and marketing strategies.... more more

GoetheInstitute

29/08/2005

Cosmos with chandeliers

Go go Goya? The club where for Berlin's beautiful people is set to open in November. By Ursula März

Mention words like "elitist,", "in-crowd", or "aristos" to Peter Glückstein and Hans Kollhoff these days and they get a bit huffy. Is a club where beer costs three euros and cover charge is set at ten euros somehow elitist?

Of course, the daringly-named "Goya" nightclub, set to open in early November in the circa-1906 Wilhelminian Metropol music theatre in Berlin's Schöneberg district, can hardly be talked about without superlatives. Goya, brain child of top restaurateur Glückstein and renowed and controversial architect Kollhoff has been, no question, designed as an absolute mega project.



The Metropol under construction (Courtesy Goya AG).

It won't just be Berlin's biggest club - it will be Germany's biggest club. And to class it as a club is not even correct. Visitors to Goya will find themselves in a cathedral-sized space with 13-metre ceilings, a main floor spanning 450 square metres, two minstrel galleries housing various bars and a separate, self contained restaurant and lounge. As you would expect with a Kollhof design, the space is full of columns. Every detail is worth mentioning – the way the walls are lined with fine leather to soften the acoustics, for example. Every detail, if not elitist, certainly aims at one thing: being special and unique.

Regardless of how Goya's extravagant topography comes to life, one thing is already clear: this club is striving to create a glossy movement against the Berlin's club culture of the 1990s. Unlike the many small, even smaller and often anonymous cellars, niches and scene clubs in the eastern part of the city, Goya exists in and emphasises West Berlin.

This is this so-called 'old West Berlin', as Walter Benjamin described the land of his childhood where Bohemian night-life, the avant-garde and freedom developed in all its anti-bourgeois glory in the first two decades of the last century. What is so paradoxical about the Goya project is less its quantitative dimensions than its qualitative expansiveness.



Glossy, chic, but beer for 3 euros. Nightlife, Goya style (Courtesy Goya AG).

The project latches onto an outmoded tradition and at the same time sets out to be something quite new in modern Berlin. It is a place to entertain and amuse, with space for 2,000 people. It is a huge restaurant, an enormous disco, a bar and a chic club all rolled into one. When it opens, long tables will be erected in Goya's main space where dinner will be served to a few hundred guests until half past nine. They will dine under some 300 candles in Venetian chandeliers a metre and a half wide.

How this "Last Supper" scene is then transformed into the Goya dance floor is the work of theatre director Arthur Castro. The Goya concept is inspired by the idea of the cosmos, blending totality with the unspecific. It is an elegant amusement park for after dark, a social space where you can both be extravagant and take refuge in the crowd. It doesn't matter which social class or part of town the clubbers come from, nor does it matter how much they earn. Only one discerning feature will differentiate Goya's guests. That between the audience and the actors: the people who come to look on, and those who enter Goya as if they were stepping onto a stage. It's theatre: the beautiful illusion of theatre with its staged social situation.

As far as the ongoing construction work goes, Goya is still a skeleton. Walking with "Bar am Lützowplatz" owner Peter Glückstein over the debris, up the rickety stairs which lead from the foyer to the dinner and dance room, then up to the balcony, one hardly recognizes the Metropol's old interior. Kollhoff's most important architectural act on this score was to hollow out the entire middle of the theatre to give the space a real sense of height. Goya's major architectural gesture is its big ground floor. Intimacy happens on the outskirts, in the bars and galleries above.



The Cathedral-like Metropol on Berlin's Nollendorf Platz (Courtesy Goya AG).


This structure still retains something of the Metropol's origins. In the 1920s, the building was home to the Neue Deutsche Schauspielhaus theatre. After the war, above all in the 60s and 70s, the Metropol became the venue of legendary rock concerts before playing host to a nondescript disco. Most recently, the Metropol's darkened foyer played host to gay leather and PVC parties.

Seen from a distance, the Metropol is a rarity. With its imposing art nouveau facade, it rises like a cathedral over Nollendorfplatz, which otherwise can only be praised for its kebab stands, cheap stores, subway station, supermarket and peaceful regulars: the down and outs, beggars, junkies, bourgeoisie, upper and lower middle classes that all come together in the random and banal charm of Berlin's urban life.

Glückstein and Kollhoff, inventor and architect respectively, both lay great stress on Goya's fame spreading. The club's success is to be measured on an international scale. If all goes well - and why shouldn't it – Nollendorfplatz's new nocturnal utopia will be repeated, they say, in New York and Shanghai. That would really be a coup.



The other coup is Goya's finanical set-up. The club is a private limited company owned by 2,000 "Goyaners", shareholders who represent the core of the club's intended guests. And the plan is working. Over 1,600 Goyaners have already bought shares. On offer is a so-called 'full-packet' costing 3,960 euros and containing 60 equity shares. Then there's the 'half packet', with half the stocks at half the price. Goyaners do not pay an entrance fee. They have the entire second balcony to themselves. There, they'll enjoy the surroundings of the "Shareholders' club", reserved for them and the guests they bring at no extra cost. From there they can look down like high-class aristocrats on the paying, middle classes below.

One could find this Monopoly modelled on courtly life somewhat strange - a eccentric step forwards, perhaps, aimed at restoring the old order. Or perhaps it is just harmless formality, which looks elitist but is in fact anything but. The beer at Goya costs three euros. The entrance fee at ten euros a pop is not much more than the price of a cinema ticket. Even the regular Berliner can afford that on weekends.

*

The article originally appeared in German in the Frankfurter Rundschau on August 23, 2005.

Ursula März is a freelance journalist for the Frankfurter Rundschau.

Translation: Ruth Elkins.


Get the signandsight newsletter for regular updates on feature articles.
signandsight.com - let's talk european.

 
More articles

Me and my Kindle

Monday 6 December, 2010

TeaserPic Ebooks are becoming a serious alternative to their papery predecessors. Does this mean we are on the verge of a fundamental shift in the medium of the book and its contents? Author, retired German Literature professor and enthusiastic ebook convert Ruth Klüger leads the way into the almost weightless future of reading.
read more

Not in our name!

Monday 23 November, 2009

The path of gentrification has, more often than not, been paved by artists. But Hamburg's creative community wants to jam the economic development machine instead. Here is their manifesto.
read more

Organic or bust

Wednesday 24 January, 2008

The Berlin district of Prenzlauer Berg is the playground of the new Germany. But unless you fit in, life can be tough among the beautiful creatives of a gated community that needs no wall. By Henning Sußebach
read more

I am a Goggomobil

Friday 18 May, 2007

Germans are said to be a bit obsessed with their cars - sleek, robust, fast. But the cutest thing to ever grace the autobahn had other virtues. In view of the green future where Germany is a small car nation, Georg Klein sings praise of the Goggomobil.
read more

Paris pop paradise

Wednesday 14 February, 2007

Paris is the anti-Berlin. While the world's writers and artists are flocking to the ugly German capital, personalities like Sofia Coppola and Jarvis Cocker are drawn to Paris to pursue their work in freedom and impeccable style in front of perfect facades. By Eckhart Nickel
read more

A perfect place for a revolution

Monday 20 November, 2006

"This year I was struck by the number of articles saying you should do absolutely nothing on your holidays. We Poles have fully embraced the credo 'time is money,' and become a nation of workaholics." Taking the experts at their word, Edwin Bendyk searches for perfect idleness in post-communist Poland.
read more

What to do with Mother?

Wednesday 1 November, 2006

Mother's friend E. can't move her hands. Mr W. scalded himself in the shower. Mrs A. fell down in the kitchen and Mrs H. was trapped among thorny roses. Perhaps it's time to get Mother to a safe place. In coming decades the number of over-80s will grow from three to ten million, more than one third of whom will need care. But where? And how? Susanne Mayer looks at why we are overtaxed when Mother or Father become care cases.
read more

"Nix Aldi - Picaldi"

Wednesday, 25 October 2006

The Berlin cut-price label Picaldi has cornered the jeans market for hoodies, dolies and rappers. By Johannes Gernert
read more

Bionade: the triumph of a guiltless pleasure

Wednesday, 18 October, 2006

There's no quenching German thirst for the organic lemonade in a Bionade bottle. The factory can't meet demand and has sent Coca Cola packing. Cornelius and Fabian Lange describe the rise of the Bionade empire out of the ashes of the failing Peter brewery in what was once a failing region in Germany - soon to be home to the Bionade valley.
read more

Always caviar

Thursday 7 September, 2006

Compared with their permatanned clientele, the chefs appear pale and lost in thought. The look of people who spend sleepless nights melding creative relationships between marinated Barbary duck and puff pastry with ginger. Margrit Sprecher on the annual pig-out in the mountains that is the St. Moritz Gourmet Festival.
read more

A St. Moritz pilgrimage

Monday 21 August, 2006

What is it that people find in St. Moritz, 1,856 metres above sea level? Is it the proximity of the sky? The snow, the cold, the peace, the pure air? Or is it a sense of their own impermanence? German novelist Thomas Hettche travels in the footsteps of Nietzsche and the jet set to Switzerland's exclusive resort.
read more

Patriots of a new stripe

Wednesday 28 June, 2006

Infected with World Cup fever, Germans seem to be swelling with a strange new feeling: patriotism. Writer Thomas Brussig admits that he too has been painting his face red, black and gold and reassures his compatriots that being proud to be German is healthy, good and by no means mandatory.
read more

Who will win the World Cup?

Wednesday14 June, 2006

Brazil is the obvious favourite. But what about the others? England has Wayne Rooney. Argentina is on a high wire between agony and ecstasy. The Netherlands will have to turn into a team of murderous sadists if they are to win. And Switzerland's card is the "principe melange". Eight writers rate their country's chances of victory.
read more

The return of the "principe melange"

Thursday 8 June, 2006

The FIFA World Cup kicks off tomorrow in Germany. In the last of our series by authors explaining why their country will win, Benno Maggi also tells exactly how Switzerland will become world champion.
read more

The Spanish Apocalypse

Wednesday 7 June, 2006

It will be an apocalyptic day when Spain wins the World Cup, says writer Guillem Martinez. But it might as well fall this year as any.
read more