?From the great beyond into the present? ? an interview with Jo Lendle

Hanser publisher Jo Lendle talks about gentle adjustments of languages and marketing strategies.... more more

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When soft power fails the acid test

from 14.03.2012

Archaeological exhibitions at Berlin's Pergamon Museum have had an unprecedentedly successful year. "Tell Halaf" attracted 750,000 visitors, "Pergamon" sold 250,000 tickets in just two months and "Roads of Arabia" opened on January 26th. The more confusing the political conflict situation in the countries of the exhibits' provenance, the more national borders ...

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