?From the great beyond into the present? ? an interview with Jo Lendle

Hanser publisher Jo Lendle talks about gentle adjustments of languages and marketing strategies.... more more

GoetheInstitute

Bionade: the triumph of a guiltless pleasure

Wednesday, 18 October, 2006

There's no quenching German thirst for the organic lemonade in a Bionade bottle. The factory can't meet demand and has sent Coca Cola packing. Cornelius and Fabian Lange describe the rise of the Bionade empire out of the ashes of the failing Peter brewery in what was once a failing region in Germany - soon to be home to the Bionade valley.
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