?From the great beyond into the present? ? an interview with Jo Lendle

Hanser publisher Jo Lendle talks about gentle adjustments of languages and marketing strategies.... more more

GoetheInstitute

The future of journalism

Wednesday 17 May, 2006

Crisis is nothing new to the press. Newspapers will continue to exist, alongside the Internet, soon in paperless form. They must offer their readers exclusive news, bold opinion and captivating language. Mathias Döpfner, head of the Axel Springer media empire, answers Rupert Murdoch.
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